Highlights
- Manager of Applied Sciences at Symend, where she drives transformative initiatives rooted in behavioral science to inform customer segmentation, such as Delinquency Archetypes to outperforms traditional risk-based approaches by pinpointing the specific behaviors and motivations driving repayment decisions.
- Contributed to an increase across clients and industry of on-time bill payments in a way that fosters empathy and trust.
- Leads a team of behavioral scientists in empowering all Symend employees to lead with empathy through behavioral science and in designing innovative, effective treatment strategies for clients.
Strategic Approach
“At Symend, I harness behavioral science to revolutionize delinquency management and debt recovery strategies. By understanding the psychological drivers of decision-making under financial stress, I help shape hyper-personalized customer experiences that overcome common repayment barriers. My work ensures that every solution aligns with Symend’s commitment to improving recovery rates while delivering empathetic and impactful customer engagement.”
Experience
With over a decade of experience in behavioral science, Brittani has honed her ability to integrate theoretical insights with practical applications. Her career stems from a background in academia and research, where she applies this knowledge to champion strategies that bridge human behavior with technology to drive engagement and growth.
Education
Brittani earned her Ph.D. in Industrial/Organizational Psychology from Louisiana Tech University, where her research explored biases in hiring practices based on a candidate’s geographical region. She also holds a master's and bachelor's degree in psychology from the University of Southern Mississippi.
