Highlights
· Behavioral Science Expertise: Skilled in behavioral science, including behavior change, advanced behavioral analytics, design and implementation of behavioral interventions and behavior modeling for business challenges.
· Analytical Excellence: Demonstrated proficiency in translating complex analyses and data into actionable insights and clear narratives for executive audiences.
· Key Contributions: Played a foundational role in developing Symend’s delinquency archetypes, a tool which merges data science and behavioral science to optimize delinquency campaigns for better customer outcomes.
Professional Ethos
Empathy and integrity are the cornerstones of my professional ethos. I believe every interaction impacts someone, whether they are colleagues or customers. Fostering a respectful environment is critical to achieving meaningful and sustainable outcomes. My dedication to ethics is shaped by my extensive experience in both academia and industry, where I have consistently championed values-driven solutions designed with integrity.
Experience
Dr. Jessica Cali's education is centered in behavioral science, beginning with her Bachelor of Arts in Psychology, complemented by a minor in Economics. Switching her focus in her PhD research, she contributed to the field of Cognitive Neuroscience, where she completed research using mathematical models of behavior as tools to understand the brain's systems. Her scholarly work has been acknowledged in multiple peer-reviewed journals, and she has delivered numerous research presentations to academic audiences, showcasing her insights and findings.
Transitioning from academia to industry, Dr. Cali has created value through applying scientific methods and rigorous analysis to address real-world problems. She has earned a reputation for her integrity, eloquence, and the high impact of her projects.
At Symend, Dr. Cali’s expertise has been instrumental in shaping the company's innovative, empathy-driven approach to customer engagement in debt recovery. Her leadership and vision have not only advanced Symend's strategies but also significantly improved client outcomes and customer experiences.
