Former T-Mobile CFO joins Symend board of directors
Addition of former client demonstrates Symend's proven value and leadership in telecommunications and financial industries
Symend, the leader in Behavioral Engagement Technology, today announced the appointment of J. Braxton Carter to its Board of Directors. Carter brings to Symend over 25 years of experience as a senior executive, most recently serving as executive vice president and chief financial officer at T-Mobile. Given his expertise in telecommunications and financial services, the addition of Carter to Symend's board will help to further accelerate the company as a leader in those sectors.
Carter led the financial organization at T-Mobile for nearly a decade, where he steered the carrier's customer growth into record financial results. He was also part of the team of top executives at the company responsible for leading its ascension as a top wireless carrier in the US market. Before that Carter was chief financial officer and vice chairman for MetroPCS until its acquisition by T-Mobile in 2013. While at MetroPCS and before his promotion to CFO, Carter also served as vice president of Corporate Operations.
As inflation rates and consumer debt reach record levels, growing mortgage rates reduce disposable income, elevated grocery prices put a tighter pinch on consumer wallets, and layoffs across sectors become increasingly prevalent, more businesses will require a solution, like Symend, to streamline customer engagement while driving incremental value for their business.
Symend's solution already helps the world's largest telecommunication service providers and financial institutions better understand and positively support today's increasingly overwhelmed and discerning customers. Through its millions of interactions, backed by behavioral science, Symend's technology enables businesses to deliver hyper-personalized communication that drives increased engagement rates, improved operational efficiency, and a strong ROI all while improving the customer experience.
About Symend
Symend is a leading SaaS company that turns difficult conversations and everyday moments into positive experiences across the entire customer journey. Symend's Behavioral Engagement Technology delivers digital experiences that are hyper-personalized based on the science behind consumer behavior. Our solution achieves better results and builds stronger relationships with nearly half the outreaches. By adapting as customers change, Symend helps top enterprises create and keep customers for life. Founded in 2016, Symend is headquartered in Calgary and privately held, with global operations across Canada, the United States and Latin America. For more information, please visit https://symend.com/.
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