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Symend appoints Joe Daee as VP of Sales to scale global enterprise footprint

Date: April 7, 2025Location: Calgary, Alberta

Symend announced Joseph Daee's appointment as Vice President of Sales. Based in Phoenix, Arizona, Daee will lead efforts to expand Symend's enterprise presence across North America and internationally.

Daee brings over twenty years of sales leadership experience in SaaS, fintech, and AI platforms. He will direct US expansion and global enterprise strategy while promoting Symend's behavioral science-driven engagement platform. This solution helps organizations address delinquency through personalized digital outreach that prioritizes empathetic customer interactions.

The company plans to hire additional US-based sales talent, including account executives and sales engineers, with the first new hire coming in April 2025.

"I joined Symend because it offers something genuinely different in the debt recovery space. Its use of behavioral science as the backbone of engagement strategy—combined with AI and commitment to customer well-being—addresses traditional problems with fresh thinking." — Joseph Daee, VP of Sales
"Joe's leadership will help us scale our enterprise footprint and meet clients rethinking their collections approach during this pivotal growth chapter." — Hanif Joshaghani, CEO and Co-Founder

Daee previously scaled revenues from $28 million to over $300 million across multiple organizations. Most recently, he served as Vice President of Enterprise Sales at an AI-powered CRM company, securing three record deals.

About Symend

Symend is a SaaS company that uses behavioral science and AI to help enterprises engage customers through personalized digital experiences. Founded in 2016 and headquartered in Calgary, Symend operates across North America and Latin America, serving telecommunications, financial services, utilities, and media sectors.

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