Symend report shows financial uncertainty is putting company-customer relationships at risk
Symend, a Behavioral Engagement Technology leader, released research indicating that two-thirds of billpayers are discontinuing relationships with service providers amid rising financial uncertainty and exhaustion. The study, conducted with Insight Avenue, examines how U.S. and Canadian billpayers are managing decision fatigue, digital fatigue, and resource scarcity.
The research emphasizes that understanding evolving consumer behavior is essential for companies seeking to build meaningful customer relationships and mitigate risk.
Why Customers Ignore Messages
- Message overload (63%)
- Lack of personalization (53%)
- Overly complex or lengthy communications (38%)
About Symend
Symend is a SaaS company headquartered in Calgary, founded in 2016, with operations across Canada, the United States, and Latin America. The company specializes in hyper-personalized digital experiences based on behavioral science principles.
