Learn why generic AI tools fail in debt recovery and discover a smarter alternative approach that combines AI with behavioral science.
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Horizontal AI tools like ChatGPT and AWS SageMaker are fast at processing data, but they don't understand delinquency, customer trust, or repayment behavior. When these systems misinterpret customer intent, they produce ineffective segmentation and messaging, ultimately harming collections performance.
Debt recovery requires understanding the emotional and psychological state of customers. Generic AI treats all data equally, missing the crucial context that determines whether a customer will engage or avoid. This leads to one-size-fits-all messaging that fails to motivate action.
Purpose-built AI that incorporates behavioral science principles can distinguish between different customer situations and respond appropriately. This specialized approach delivers better outcomes for both the business and the customer.